Perks
16-06-06, 08:30
...on Bravo, of all channels.
Flextech’s Bravo Takes Adult Swim to the U.K.
LONDON, June 8: The male-targeted Bravo channel in the U.K. is set to launch a new animation strand, bringing Cartoon Network U.S.’s hit late-night block Adult Swim to the British market.
This is the first Adult Swim block on a third-party channel, and Turner Broadcasting System aims to work with other broadcasters in the region on rolling out the block for the 18 to 34 set.
The deal gives Bravo access to the Adult Swim brand and to shows from across the Adult Swim original library. The deal also covers VOD rights to the programming. Bravo will also acquire British content for the block, which launches this summer and will air seven nights a week.
Jonathan Webb, the director of programs at Bravo, Trouble and Challenge, notes, “I am a massive fan of Adult Swim and this is a major coup for Bravo. It is a deal on the scale of Football Italia and represents the next development of Bravo’s programming strategy. While other channels are filling their late-night slots with low grade, late-night quiz shows, Bravo is committed to investing in quality animation to make the channel the ultimate post-pub viewing destination.”
Alan Musa, the VP of Adult Swim, added, “[Bravo’s] target audience is perfect for Adult Swim’s programming and provides the right environment for thought-provoking, challenging and hilarious animation. Bravo is an ideal partner to showcase Adult Swim and other innovative shows in the U.K”
YOSH. I hope they keep the black card intro things. Being Flextech (they do UKTV Gold, Living et al) it might get some decent promotion as well. Also, I guess it's better for Bravo to air things that don't involve car crashes and football hooligans...
Flextech’s Bravo Takes Adult Swim to the U.K.
LONDON, June 8: The male-targeted Bravo channel in the U.K. is set to launch a new animation strand, bringing Cartoon Network U.S.’s hit late-night block Adult Swim to the British market.
This is the first Adult Swim block on a third-party channel, and Turner Broadcasting System aims to work with other broadcasters in the region on rolling out the block for the 18 to 34 set.
The deal gives Bravo access to the Adult Swim brand and to shows from across the Adult Swim original library. The deal also covers VOD rights to the programming. Bravo will also acquire British content for the block, which launches this summer and will air seven nights a week.
Jonathan Webb, the director of programs at Bravo, Trouble and Challenge, notes, “I am a massive fan of Adult Swim and this is a major coup for Bravo. It is a deal on the scale of Football Italia and represents the next development of Bravo’s programming strategy. While other channels are filling their late-night slots with low grade, late-night quiz shows, Bravo is committed to investing in quality animation to make the channel the ultimate post-pub viewing destination.”
Alan Musa, the VP of Adult Swim, added, “[Bravo’s] target audience is perfect for Adult Swim’s programming and provides the right environment for thought-provoking, challenging and hilarious animation. Bravo is an ideal partner to showcase Adult Swim and other innovative shows in the U.K”
YOSH. I hope they keep the black card intro things. Being Flextech (they do UKTV Gold, Living et al) it might get some decent promotion as well. Also, I guess it's better for Bravo to air things that don't involve car crashes and football hooligans...